By Asina Pornwasin
The Nation
Published on November 18, 2008
The value of e-commerce conducted in Thailand in 2007 was Bt427.46 billion, according to a report from the National Statistics Office.
The report was compiled from a survey of 1,678 e-commerce operators between May and June 2008.
The total included the value of e-commerce conducted by the Comptroller General's Department, which oversees government e-auctions. About Bt236.71 billion, or 55.4 per cent, came from government e-auctions; Bt127.32 billion, or 29.8 per cent was business-to-business e-commerce; and Bt63.42 billion, or only 14.8 per cent, was business-to-customer e-commerce.
Excluding the government's e-auctions, e-commerce transactions in Thailand last year amounted to about Bt193.47 billion. More than 65 per cent of this was business-to-business e-commerce, 32.8 per cent business-to-customer and 1.4 per cent, business-to-government.
The leading e-commerce products were automobiles and auto accessories; computers and electronic devices; tourism and hotel or resort reservations; fashion, jewellery and clothing; and services, including advertising, public relations, education and agency services.
The report said that 74 per cent of Thai companies engaging in e-commerce were small business with only five staff members or fewer. Nearly 22 per cent were medium-sized businesses with six to 50 staff, and only 4.1 per cent were large corporations with more than 50 employees.
Nearly 73 per cent of transactions were business-to-customer e-commerce; 27.2 per cent were business-to-business and 0.3 per cent, business-to-government.
Of all companies engaging in e-commerce, about 53.4 per cent were only two years old or less. Most of them used online advertising and public relations. More than 42 per cent used only online advertising and 29 per cent used both online and offline advertising. The top five online advertising channels were Web boards, search engine, e-mail, banners and agency.
Only 9.8 per cent of total e-commerce business offered customers an offline payment. Nearly 48 per cent offered only online payment and 42.1 per cent offered both online and offline options for customers' payments.
Nearly 60 per cent of companies engaged in e-commerce delivered their products by post. Nearly 43 per cent promised delivery within three days.
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The Nation
Published on November 18, 2008
The value of e-commerce conducted in Thailand in 2007 was Bt427.46 billion, according to a report from the National Statistics Office.
The report was compiled from a survey of 1,678 e-commerce operators between May and June 2008.
The total included the value of e-commerce conducted by the Comptroller General's Department, which oversees government e-auctions. About Bt236.71 billion, or 55.4 per cent, came from government e-auctions; Bt127.32 billion, or 29.8 per cent was business-to-business e-commerce; and Bt63.42 billion, or only 14.8 per cent, was business-to-customer e-commerce.
Excluding the government's e-auctions, e-commerce transactions in Thailand last year amounted to about Bt193.47 billion. More than 65 per cent of this was business-to-business e-commerce, 32.8 per cent business-to-customer and 1.4 per cent, business-to-government.
The leading e-commerce products were automobiles and auto accessories; computers and electronic devices; tourism and hotel or resort reservations; fashion, jewellery and clothing; and services, including advertising, public relations, education and agency services.
The report said that 74 per cent of Thai companies engaging in e-commerce were small business with only five staff members or fewer. Nearly 22 per cent were medium-sized businesses with six to 50 staff, and only 4.1 per cent were large corporations with more than 50 employees.
Nearly 73 per cent of transactions were business-to-customer e-commerce; 27.2 per cent were business-to-business and 0.3 per cent, business-to-government.
Of all companies engaging in e-commerce, about 53.4 per cent were only two years old or less. Most of them used online advertising and public relations. More than 42 per cent used only online advertising and 29 per cent used both online and offline advertising. The top five online advertising channels were Web boards, search engine, e-mail, banners and agency.
Only 9.8 per cent of total e-commerce business offered customers an offline payment. Nearly 48 per cent offered only online payment and 42.1 per cent offered both online and offline options for customers' payments.
Nearly 60 per cent of companies engaged in e-commerce delivered their products by post. Nearly 43 per cent promised delivery within three days.
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